December 2009
12 posts
3 tags
Social Media & Brand Case Study - Loreal
Here I would like to show a great example of how social media management can affect your Reputation on the Web and how important Branding 2.0 is for brands, even when they are already big.
I just post the link to the original article in this great blog about Social Media, WE ARE SOCIAL.
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“ORM: Online Reputation Management.”
– Internet
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Branding 2.0 & Twitter
Branding 2.0 and Twitter are made to work together. Twitter is the most popular web for microbloging, which consists on writing messages to the World not longer than 140 characters. This website is perfect for Branding because it is based on the idea of followers: people who is interested in the content you provide will follow you.
Obviously these people will follow you as well if you, as a...
“Branding 2.0 and Online Marketing channels make your brand known. You can make...”
– Branding 2.0 Blog
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Branding 2.0 & Social Media
Social Media is a term used to describe the social relationships that are happening in the internet. Branding, as a science that tries to give a Brand the proper visibility through an optimized message, should be in this market 100%. Brands can’t avoid to be there nowadays.
To get, keep and mantein your online reputation, Brands will have to deal with all the social media in internet, which...
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Branding 2.0 & PPC
PPC stands for Pay per Click, and it is known ad the promoted links in the Search Engines. The most famous one is runned by Google, through the Adwords program. Branding and Reputation can be also boosted using this channel, specially when it comes to specific campaigns or product launch.
The benefit of using this “tool” is that whatever Keyword you are trying to boost, for instance...
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Branding 2.0 & SEO
SEO stands for Search Engine optimization, which is the science that tries to understand how search engines (Google, Yahoo, Bing…) work in order to rank the better on them. To rank high in the Search Engines we Optimize the websites. I am not going to enter in details now because there are much better SEO blogs than this one to get a perfect information regarding this interesting topic.
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Branding 2.0 Plan
Currently the best way for a Brand to get known in internet is using the following channels:
SEO (Search Engine Optimization) in order to rank high in Search Engines
PPC (Pay per Click) in order to boost specific campaigns or products
Social Media to build loyalty and communication in a bidirectional way with your customers
Other “classic” marketing channels such as emails, PRs or...
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“Conversations are there, whether you like it or not. So, you better be there.”
– Social Media Common Sense
Brands and Internet
Interesting post about Branding 2.0 and Web reputation. Brands and companies should read these kind of information in order to become more attractive for customers. Branding 2.0 is the best way to build up a good relationship with the customers.
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Branding 2.0
Branding 2.0 and Reputation Online are valuable concepts to make Brands contribute to their customer’s lives. Branding 2.0 takes care of the online world and how the Brand is seen in this environment. Using new methodologies such as SEO (rank high in Search Engines), Social Media (makes and keep Social Voncerstaions with your customers = Loyalty) and PPC (great for specific product/campaign...