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Branding 2.0
Branding 2.0 and Reputation Online are valuable concepts to make Brands contribute to their customer’s lives. Branding 2.0 takes care of the online world and how the Brand is seen in this environment. Using new methodologies such as SEO (rank high in Search Engines), Social Media (makes and keep Social Voncerstaions with your customers = Loyalty) and PPC (great for specific product/campaign launch) companies can make their presence in the world wide web much more efficient.
Brands have to understand that online branding is not a plus any more, but a MUST.