Branding 2.0 and Twitter are made to work together. Twitter is the most popular web for microbloging, which consists on writing messages to the World not longer than 140 characters. This website is perfect for Branding because it is based on the idea of followers: people who is interested in the content you provide will follow you.
Obviously these people will follow you as well if you, as a Brand, wants their opinion, or you offer them a good exclusive promotion.
Exclusiveness is a very important part in the online world, and Branding 2.0 should not forget about it. This makes people feel important and unique, which also bring loyalty to the brand since the moment some of his/her friends are not part of this offer/network/survey/etc…
Branding 2.0 and Twitter are definitely made to work together, easy and fast communication, bidirectional flow and fun for the customers.
